Public Relations
“We all make relations, with friends’ family, mutual, then public relations are those who make governments and public relations?? “
“Something like that, let me clear you”
“Who are you?” ,
“I am Riya, I wanted to be event manager so I decided to pursue a course for the same.
Public relations that’s what you said, Event manager is a job title for that you to understand Public relations first.
“Public relations is a practice to maintain the connection between the business organizations and public, it play a vital role in the promotion of the company as it protects the image and Goodwill of the company in the market.
Most of the businesses make their public relations department which works as a bridge between the public and the organization or the industry. It performs various activities to emphasize the product, value and policy of the company in the eye of the audience.”
“Tell me more about it”
According to Edward Barney, “Public relations are the attempt by information, persuasion, adjustment, to engineer public support for an activity, a cause, movement or an institution.”
Main objectives of the public relations are:-
It facilitates smooth functioning of business.
Focuses of achieving the organizational goal effectively and efficiently.
It builds corporate image and creates a favorable impression and creditability of company’s products.
It helps in entering the new product in the product and taking care of the value of existing products.
It acts as an alternative to advertising in promotions of goods and services.
Thus, it helps business and its associates to sell products easily.
It lowers the promotional cost as it has to simply maintain staff to develop and circulate information with media or manage events.
Types of Public relations
Public relations encompasses a broad range of activities. The major areas are discussed here.
Counseling: Public relations managers make recommendations on policy issues as well as decisions related specifically to communication.
Research: Research plays a good role in the better functioning of the organization, it provides a structure and models to work on it.
Media Relations: Press coverage is a critically important public relations output. Public relations specialists use publicity efforts to try to get coverage in the print and broadcast media.
Publicity: Publicity is defined by David Yale as “supplying information that is factual, interesting, and newsworthy to media not controlled by you”
Now you will be eager to know the career and jobs.
So, generally there are many job titles in common you may have listened some.
Account Job Titles
Account Director
Account Executive
Account Manager
Account Supervisor
Assistant Account Executive
Senior Account Executive
Development and Fundraising Job Titles:
Development Director
Development Officer
Director of Development
Financial Public Relations Associate
Fundraising Manager
Major Gifts Officer
Marketing Job Titles:
Marketing Associate
Marketing Communications Director
Marketing Communications Manager
Marketing Coordinator
Marketing Director
Marketing Officer
Social Media Marketing Coordinator
Communications Job Titles:
Communications Coordinator
Communications Director
Communications Editor
Communications Representative
Communications Specialist
Corporate Communications Specialist
Director of Communications
Director of Strategic Communication
External Communications Manager
Internal Communications Specialist
Marketing Communications Director
Marketing Communications Manager
Media and Communications Manager
Media Job Title:
Manager, Digital and Social Media
Media and Communications Manager
Media Coordinator
Media Director
Media Relations Manager
New Media Coordinator
Social Media Specialist
Media Job Title:
Manager, Digital and Social Media
Media and Communications Manager
Media Coordinator
Media Director
Media Relations Manager
New Media Coordinator
Social Media Specialist
“It sounds to be a interesting course where did you learnt that Riya?
Without the boundaries of being visually impaired” ,
“ Well I learnt it from Escafate, a organization that provides a certification classes and live courses to the people like us”
Why don’t you join with me dear?
Sure I will enroll today.
