Marketing
Hi meet Shubhangi ,
She wants to do her BBA by having specialization of marketing from GURU GOBING SINGH INDRAPRASTHA UNIVERSITY.
As she is interested in marketing and wants to study it but college refuse to give her the programme because she is a visually impaired .
But she wants to learn , then she came to Escafate.
Let us help Shubhangi to learn and understand the concepts of marketing.
You we will next acquire a knowledge of about types of marketing
Do you know in which field you can use marketing?
Publishing? Media? Sales?
We can use marketing in almost any field
There’s not a single, definitive path to any job field. Marketing is comprised of people with all kinds of backgrounds — advertising, sales strategy, media planning, public relations, journalism, psychology, and more. It plays a crucial role,
As customer is the ultimate king of the market and customer satisfaction is the utmost strongest pillar of marketing.
You we will next acquire a knowledge of about types of marketing
Do you know in which field you can use marketing?
Publishing? Media? Sales?
We can use marketing in almost any field
There’s not a single, definitive path to any job field. Marketing is comprised of people with all kinds of backgrounds — advertising, sales strategy, media planning, public relations, journalism, psychology, and more. It plays a crucial role,
As customer is the ultimate king of the market and customer satisfaction is the utmost strongest pillar of marketing.
So, let us help you to acquire knowledge of about different types of marketing.
Digital Marketing -
Online marketing is the system of marketing which require use of internet based channels to spread a message .
Offline Marketing -
Offline marketing allude to any marketing strategy a business uses outside of the internet.
Content Marketing -
Content marketing is one of the fundamental parts of inbound marketing comprise blogging, webinars, podcasts, and many more.
Email Marketing -
Email marketing is the sending and automation of email campaigns to current and potential customers.
CTA Marketing -
A call-to-action is an image that seize the scrutiny of the viewer and upon clicking the link will take them to a content offer.
Search Engine Marketing -
SEM is the ability to optimize a website for the search engines and rank high for the keywords.
Social Media Marketing -
Social media marketing is the use of social media platforms so as to connect with your audience and build your brand.
Affiliate Marketing -
Affiliate marketing is a subpoena of earning a commission by promoting other people’s or company’s products.
Pay Per Click (PPC) -
PPC deals with paid search results on Google and involves bidding on specific keywords that will stockpile the web traffic.
Viral Marketing -
Viral marketing is where consumers give or share information about the company’s goods or services through social networks.
Mobile Marketing -
Mobile Marketing is a way of marketing through SMS.
Now you might be rationalizing what are the career options in Marketing ?
A degree in marketing opens up a lot of exciting career opportunities in fields because of the broad range of the skills you will develop as a marketing major, you will be able to add value to almost any industry, a great position to be in when it comes to finding a career that is right for you.
I have gathered some of the career opportunities in marketing.
1. Market Research:
Research involves the process of understanding the consumer needs, purchasing habits and how they view themselves in relation.
Positions Available in Market Research
• Market Research Director
• Market Research Manager
• Market Research Supervisor
• Market Analyst
2. Brand Management
Brand managers are also responsible for guiding by setting the agenda and criteria and also selecting the stimuli, such as pictures, product samples, and video clips.
Positions Available in Brand Management
• Brand Manager
• Product Manager
• Product Development Manager
3. Advertising
Careers in advertising involve variety, compensation based on performance, creativity, travel.
Positions Available in Advertising
• Advertising Managers
• Advertising Sales Director
• Account Executives
• Account Planners
• Media Director
• Media Coordinator
• Media Buyers
4. Promotion
Creativity and judgment are highly valued in the promotions industry.
Positions Available in Promotions:
• Promotions Director
• Promotions Assistant
• Public Relations
5. Public Relations
Public Relations is all about having strong communication, articulate both written and spoken word, able to understand variety of people and being confident.
Positions Available in Public Relations:
• Account Coordinator or Public Relations Coordinator
• Account Executive
• Media Relations
• Director, Vice-President
• Government PR Departments
• PR Consultant
Now you have gone the basic knowledge of marketing.
And now you should take the quantum leap to boost the knowledge in course of marketing.
Will you be doing the same honour of joining her?
