Business Communication
Hi meet Parul. She really loves interacting with people and has identified that she has certain leadership qualities which she can prosper by studying business communication, so she went to a college in her home town which refused because they thought that this course will be useless for someone who is visually impaired. And then she came to Escafate. So let’s help her to know more about the course with which she can excel in her life.
Do you know what is business communication ? So business communication a process of sharing information within and outside the company. It involves the interaction between the employees, employers and the management. How they interact , how effective it is etc. it improves the organizational practices and also helps in reducing the errors which occur while achieving the goals of the organization.
So do have any idea why you should think of studying business communication? What importance does it holds and what makes it interesting?So let’s talk about it. Business communication is important for the success and growth of any business organization. Unlike the communication we do generally, business communication is always and always goal-oriented, you talk about how to achieve greater heights or how can you communicate your goals to the employees under you or else in simple terms how can you just motivate them to be as productive as possible.
So now you will know about the types of business communication
How you can be benefitted from it.
And how you can become a reason for the success of somebody’s business or even for your business.
1- INTERNAL UPWARD
The communication that happens from a subordinate to the managerial level within the company .
2- INTERNAL DOWNWARD
From a manager to subordinate , like conveying rules, goals etc.
3- INTERNAL LATERAL
The communication that happens between employees of the same level . page 6
4- EXTERNAL COMMUNICATION
The communication that happens with the parties outside the company like with creditors etc.
Now why business communication is crucial for a company? Have you ever thought about it? Why do companies or firms want there should be an effective communication taking place inside or outside their enterprise? Come and understand this with us.
            It improves employee engagement.
            Reduces the email loads.
            Improves employee productivity.
            Improves inter departmental communications.
        Helps to communicate with remote workers.
        Improves knowledge sharing
        Reduces employee turnover.
        Improves customer satisfaction.
        And above all builds a good communication culture or say environment.
So if a company or a firm is benefitted from business communication skill so extensively, why any firm will not want an educated, understanding employee with them.
Read and know what jobs can you pursue by getting a degree in business communications.
        Communications manager
        Marketing or advertising manager
        Public relations specialist.
        Human resource specialist.
        Market research analyst.
        And journalism
Having studies business communication does not only helps you in getting better career opportunities in the world but also makes you a better communicator, increases your capacity of understating things with depths, helps you to achieve goals even in personal life.
